UX Writer at Google/Waze

Yossi Nachemi

Yossi Nachemi is a UX Writer at Google/Waze. As part of the product design team, he helps craft the user experience so drivers don’t get lost in the app or on the road. He also co-leads a working group at Google focused on developing UX writing metrics, so writers can accurately gauge the effectiveness of their writing. Originally from Chicago, he lives in Tel Aviv with his wife and two ridiculously adorable kids.

UX Salon WORDS Talk

The Benefits of Being Boring: How Boring Text Can Actually Wake Up Your Users

Don’t sleep on this presentation. Yossi Nachemi will discuss how being “boring” in UX writing can actually be just the thing to energize your customers. From the basics of word choice to knowing how to emphasize UI elements, you’ll learn why boring is good. 

So if you’re dealing with pressure from stakeholders to make the copy “more exciting” or you’re just sick of writing the same CTA over and over again, discover how boring copy can make you a better writer.