Product Content Team Leader, Yotpo

Abigail Nurser

Abigail is the Product Content Team Leader at Yotpo, where she heads a team of UX and knowledge base writers. With a background in education, she is passionate about creating frustration-free experiences that guide users seamlessly through their journeys. During her time at Yotpo, Abigail has implemented a Content Design System and a framework for conducting customer usability testing sessions. When not creating storyboards or agonizing over empty states, she can be found reading a good book or pounding the pavements of Tel Aviv.

UX Salon Words

Elevating Copy: Crafting Meaningful User Experiences

As a team leader at Yotpo, I often heard questions from my team members such as “What do I need to do to become a senior UX writer?” and “How do I know I’m doing a good job?” They knew they were writing decent copy, but they wanted to know how to take the next step and create meaningful user experiences. This talk is designed for people who have a solid foundation in UX writing and are now looking to up their game, become a more integral member of the UX team, and take on new initiatives. I will be sharing ideas and practical examples of how to elevate your writing skills and make a greater impact in the field of UX writing.