Agenda
April 3-5, 2023 / 3 Day Online Conference
  • The sessions will begin each day exactly at:


    Los Angeles, USA
    At 06:30 PDT


    New York, USA
    At 09:30 EDT


    London, United Kingdom

    At 14:30 BST


    Berlin, Germany

    At 15:30 CEST


    Tel Aviv, Israel

    At 16:30 IDT


    New Delhi, India

    At 20:00 IST

    3 Days:
    Monday, April 3, 2023
    Tuesday, April 4, 2023
    Wednesday, April 5, 2023

    The daily sessions will run in approximately 2.5 hours, beginning at the hour listed here.

Monday, April 3, 2023

  • Let’s get together and get to know each other. Introduce yourself, tell us where you’re from, and any opportunities you’re looking for.

  • Yossi Nachemi, UX Writer, Google/Waze

    Don’t sleep on this presentation. Yossi Nachemi will discuss how being “boring” in UX writing can actually be just the thing to energize your customers. From the basics of word choice to knowing how to emphasize UI elements, you’ll learn why boring is good.

    So if you’re dealing with pressure from stakeholders to make the copy “more exciting” or you’re just sick of writing the same CTA over and over again, discover how boring copy can make you a better writer.

  • Leah Krauss, Senior Content Designer, Microsoft

    AI-powered products are exploding in the market – every company wants to develop one. What many companies don’t have, however, is a formal framework for making sure their AI models are responsible and ethical.

    Content designers often lead the way when tech needs to be more human – from user-centered content, to accessibility. As a content designer, you’re a natural choice to champion AI ethics at your company. I’ll give you some tips on getting started.

    Remember when a cartoon character faced a tough choice, and the devil on one shoulder tried to get them to do something bad? You can be the angel on the other shoulder, reminding them to do the right thing.

  • Abigail Nurser, Product Content Team Leader, Yotpo

    As a team leader at Yotpo, I often heard questions from my team members such as “What do I need to do to become a senior UX writer?” and “How do I know I’m doing a good job?” They knew they were writing decent copy, but they wanted to know how to take the next step and create meaningful user experiences. This talk is designed for people who have a solid foundation in UX writing and are now looking to up their game, become a more integral member of the UX team, and take on new initiatives. I will be sharing ideas and practical examples of how to elevate your writing skills and make a greater impact in the field of UX writing.

  • Dan Savery Raz, UX Writer and Team Lead, Wix

    Write. Rewrite. Repeat. As writers, we’re familiar with the often arduous process of rewriting and editing our work. So how can editing be fun and empower writers?

    In this talk, we’ll learn how the editing process can be an enriching experience and help writers to grow in confidence. We’ll look at which questions we need to ask, how many versions we should write, and how editing works best as a two-way conversation.

Tuesday, April 4, 2023

  • Carmel Scharf, Senior Content Designer, Hello Heart

    When it comes to describing the details of an emergency, no one does it better than flight attendants. Do you remember another time you smiled, or even laughed, while someone told you everything that may go horribly wrong? When users go through difficult life experiences while using your product, it may be tempting to shift into Serious Mode, throwing your voice and tone (and good user experience) out the window. But bad news is actually a golden opportunity. You can establish trust, build a lasting relationship with your users, and let your brand voice shine. In this talk, we’ll go through 5 rules for getting it right when something is wrong.

  • Hans van Dam, Founder, Conversation Design Institute

    In this talk, Hans van Dam will discuss how to create human-centric, inclusive, and goal-oriented conversational AI Assistants. You will get an understanding of the CDI Workflow that helps enterprises around the world create winning chatbots and voice applications. He will show proven principles and design patterns that you can use regardless of the technology you are working with – from simple chatbots to large language models.

  • Michele Schell, Senior Product Designer, IKEA

    Michele will discuss the steps and considerations involved in running effective terminology work, including choosing the right words for the right audience, the benefits of keeping a controlled vocabulary, how to run and analyze terminology research, and how to turn it into something everything will make use of.

  • Rina Naor, AgeTech Innovator

    As we age, our cognitive abilities decline, making it more challenging to navigate digital interfaces. This can lead to frustration and even disengagement, particularly for older adults who may already feel marginalized in the digital age. However, UX writing can help to alleviate these cognitive barriers and make digital experiences more accessible for older adults.

    In this talk, we will explore the various cognitive barriers that older adults face when using digital products and services. We will also examine how UX writing can help to address these barriers by providing clear and concise instructions, simplifying complex concepts, and reducing cognitive load.

    By making digital experiences more accessible for older adults, we can ensure that they are not left behind in the digital age, and that they can continue to engage with the digital world with confidence and ease.

  • Rina Naor
    Michal Halperin Ben Zvi
    Vitaly Friedman
    Lizzie Kost

    A panel discussion that explores the importance of considering the needs of Older Adults users in UX writing. The aging population is often overlooked in tech design and development, but it is crucial to address their unique challenges and design for accessibility. Join us as we delve into the benefits of designing for an aging demographic, and learn how to create user-centered experiences that are inclusive and user-friendly for all ages.

  • Join us for our ZOOM Video Breakout Rooms. Stay connected, build your network and have fun with other WORDS lovers like you.

Wednesday, April 5, 2023

  • Vitaly Friedman, Smashing Magazine

    In this talk, Vitaly Friedman, the creative lead of Smashing Magazine and a UX consultant for European Parliament, will highlight some design patterns and UX strategies for designing better UX around subtitles and closed captioning. As it turns out, there is quite a bit you can do with something as seemingly simple as subtitles, so get ready to be challenged and surprised.

  • Naomi Papoushado, gong.io

    You will learn how to establish and work successfully in a cross-team pod. We will explore the key role of each member of the pod, highlighting the importance of representing their unique perspective to ensure everyone works together towards the same goals. We will cover strategies for balancing competing priorities and perspectives, along with guidelines for looping in additional stakeholders.

  • Tom Resing, Senior Content Designer, Microsoft

    Have you ever felt overwhelmed by a steady stream of string requests? As UX writers, we often receive these last-minute content updates, leaving little time for strategic planning and thoughtful content design. In this session, you’ll learn how to take a proactive approach to managing string requests, putting you in control of your work and prioritizing the user experience.

    We’ll explore a new workflow that emphasizes strategic content design and planning over reactive patches. You’ll learn how to streamline your string request process, prioritize your work effectively, and collaborate with your team to deliver high-quality content that supports your users’ goals. By the end of the session, you’ll be equipped with practical tools and strategies to take charge of your string requests and deliver better user experiences.

  • Naomi Papoushado
    Hans van Dam
    Jonathan McFadden
    Tom Resing
    Lizzie Kost

    Join us for a thought-provoking panel discussion on the intersection of writing and AI. Our panel of experts, consisting of tech writers and UX designers, will delve into the challenges and opportunities of writing in the age of artificial intelligence. Topics will include the impact of AI on content creation, ethical considerations when using AI in writing, and the future of the craft in an increasingly automated world.

  • Join us for our ZOOM Video Breakout Rooms. Stay connected, build your network and have fun with other WORDS lovers like you.